"Lotus Knows"- Coming Soon

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Last week, Bilal Jeffrey of IBM announced an upcoming IdeaJam session called Lotus Knows. I'm excited about this Jam because it's squarely focused on Lotus Notes end-users.

IBM has had the reputation of focusing their marketing on large companies and IT departments. But IBM seems to be working hard on changing up their game plan and focusing on the end user. This IdeaJam is another step in that direction.

As has been well-publicized in many other places, companies are finding out that end users now drive the adoption of new technology. Ending quickly are the old days of the IT department dictating completely what technology tools their employees can use. The top-down approach is leaky.

Employees, especially younger ones, have expectations that they can use whatever technology tools appeal the most to them. They tend to figure out ways to get their hands on these tools, and perhaps more importantly, they tend to tell their friends about their tools.

Tapping into the viral power of "my buddy says 'xyz tool rocks!'" is crucial. Lotus Notes could use a few more end users talking about how cool Notes is. As a company that makes an individual productivity tool for Notes, eProductivity could use a few more end users talking up the hipness of Notes.

So yes, I'm excited about Lotus Knows  I plan on dropping by frequently over the 3-day Jam span.

And remember, this is a public event, so you can join in too. Register at http://lotusknows.ideajam.net/register

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